Wednesday, April 09, 2008


I had the time to sneak a peek at the Hindustan Times this morning and I chanced upon an article about how FMCG companies are reducing the contents of biscuit, food and detergent weights to keep prices the same. They're just trying to lull us consumers into thinking that things are the same. It's unbelievable.

And I'm not talking about shady little outfits that have their workshops in some random slum and employ child labourers. These are supposed to be, ahem, 'well-respected' organisations. Hindustan Unilever, Britannia and Nestle to name a few.

Maybe somebody should take the CEOs of these companies with their families to an amusement park, charge them an entry fee and then tell them they won't be able to go on the big roller-coaster because it's not included in the entry fee only once they enter the park. Maybe then will they understand how subversive, deceitful and unfair their 'strategies' are.

Companies call them grammage adjustments. I call it cheating. You're trying to con your consumers into thinking that prices haven't gone up. You're trying to sell less at the same price without letting me know.

Click here to read the article.


Alexys Fairfield said...

Hi Ajeya,
They have been doing that for years in the US. Not only do they give us less and we pay more, but now they have narrowed the aisles so much (to fit more shelves) that only one person can go down it at a time. Ridiculous. Bring on the hunger strikers. ;D

haathi said...

its funny how we seem to be beocming smaller and smaller more insignificant slaves to the larger scheme of things, thats growing more and more dominating, overpowering, schemeing, cheating..

Ajeya said...

Alexys... really? That's a shocker!

Haathi... I couldn't believe it! Apparently it's a widely practised 'strategy'.