I had the time to sneak a peek at the Hindustan Times this morning and I chanced upon an article about how FMCG companies are reducing the contents of biscuit, food and detergent weights to keep prices the same. They're just trying to lull us consumers into thinking that things are the same. It's unbelievable.
And I'm not talking about shady little outfits that have their workshops in some random slum and employ child labourers. These are supposed to be, ahem, 'well-respected' organisations. Hindustan Unilever, Britannia and Nestle to name a few.
Maybe somebody should take the CEOs of these companies with their families to an amusement park, charge them an entry fee and then tell them they won't be able to go on the big roller-coaster because it's not included in the entry fee only once they enter the park. Maybe then will they understand how subversive, deceitful and unfair their 'strategies' are.
Companies call them grammage adjustments. I call it cheating. You're trying to con your consumers into thinking that prices haven't gone up. You're trying to sell less at the same price without letting me know.
Click here to read the article.