Tuesday, September 16, 2008

Courage

This commercial drives me absolutely fucking crazy. I get such an adrenaline rush I can't even tell you.



It's what I feel when I'm running the 21st kilometre of a half-marathon I've trained for, it's what I feel when I'm chasing a football I know I have no hope of reaching, it's what I feel when I'm doing the last rep of a heavy workout exercise.

I may not win, but I got Soul.

5 comments:

Mee said...

My sense of "excellent creatives" comes in the way of appreciating this ad :(, but I do get what you are saying:)

Ajeya said...

What is excellent creatives? I'm not sure. I don't know too much about cinema or film-making, but the concept really appealed to me... about pushing yourself to the limit.

Mee said...

Precisely! The concept is kickass! But the execution is :(. So much more cutting edge stuff is xpected from the swoosh brand! I wear the advtg hat so guess the crtical eye watches out for magical stuff:)

Ajeya said...

acha that way... :)

Mee said...

yeaaaaa like tat way! :)